PR and your business –Is it worth the investment?

PR and your business –Is it worth the investment?

When you start a business you need the help of “P R” (public relation) take your product to your customer, make your business known and heard of. Unlike big business small business owners cannot effort to spend a chunk of his investment on PR solely. Again publicity cannot be ignored as it is bolster for business.

So first identify the objectivity of your enterprise, then your goal. Having set the goal, form strategies to accomplish your objectivity and the tactics needed to implement them. You can do PR by yourself by way of interview in print and electronic media, articles in newspapers, community participation. Now, to bolster your biz volume take the treaded way along with the newer mode of communication i.e. utilize the power of the Web, particularly social networks which are inexpensive. Create web site, utilize social networking.

Judy Spencer, Emerald Director with Amway joined the company as a registered consumer, where as a home maker, she would buy goods for her home at a discounted rate. But soon she plunged completely into the network business. Today she has more then 6,000 down line and a steady income. Describing her success story she said she made people aware about the benefit they would get though the company, held community meetings. Her business rose by leap and bound from work of mouth and recommendation.

Again, Kenny Dale in Kansas City had a roofing business 30 years ago. An unusually violent tornado hit Kansas City a few years ago. It left thousands of shake shingle roofs in wreck. Demand for roof repairs far exceeded local contractors' abilities to meet them. Kenny realized here was a long-term opportunity for him. The day after the storm Kenny called all the local television news programs. He described his operations and credentials, and expertly instructed desperate viewers how to use plastic sheeting, heavy wood staples and plywood to create an effective temporary roof. Kenny became his own very effective public relations consultant. Kenny and Judy are a prime example of a small business owner's inborn ability to combine their own resources with basic public relations techniques to achieve excellent result.

So whatever may be the way but PR is the right step to public relation for small entrepreneurs as it is a must to bolster your enterprise and hence worth the investment.

Do you use tools to bolster your business??? Visit our website @ www.bizvirtuoso.com we are your helping hand.

Cynthia
Biz Virtuoso, Inc.