Deal-Killing Mistakes…. Every Entrepreneur makes
You may be a smart one but even the smartest entrepreneurs commit blatant mistakes. A quick glance through all these mistakes may help you to understand and refrain from the same.
1st Mistake: LOVING the client
This is one of the major mistakes committed when an entrepreneur starts depending and loving the existing clients. They forget to increase contacts and interact with more clients in order to serve the steady one in a better manner. But wait, clients may be dissatisfied, clients may complaining of poor work and move on, they may stop the regular cash flow by making part payments, so on and so forth. Of course you want to develop a relationship and rapport with your customer… however, a client must not generate more than 30% of your total revenue.
2nd Mistake: BEGGING for the business
Do not act like a beggar, step up and solve a problem. If you provide a solution, give advice, share knowledge, or show an expertise, that reflects your professionalism. That’s what may be of interest to your prospective clients. Nobody would hire you because you need business, they will hire you if your ideas look promising. You have to strike the right chord to bag a business deal.
3rd Mistake: Sounding DESPERATE
If you sell yourself as a desperate businessperson, you are more likely to lose your clients’ interest. This indicates lack of professionalism. Avoid this and unravel your USPs (Unique Selling Propositions) that might be of more interest to your client. Bagging a deal requires confidence and faith in you.
4th Mistake: Thinking all clients are the SAME
You HAVE to understand the pulse of your prospective client. If you fail to do that, you have already lost the battle. Most entrepreneurs try the same tactics with all clients. That is just a major mistake. Listen to your client. Let them sell themselves. You do not have to have business on your mind always. A little information and update of new processes and their benefits may help.
Do you have any input on this? I miss any HUGE error we all make… Let me know what you want to hear more about at Cynthia@bizvirtuoso.com…
Signed Your Fellow VIRTUOSO!
Cynthia
