Brand Optimizations… The Virtuoso Way…

Brand Optimizations… The Virtuoso Way…

What is BRANDING? This word is used daily by many experts about businesses, but how many business owners and entrepreneurs understand exactly what it is and how it will affect your bottom line in business. According to Wikipedia: A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.

But how does your brand relate to you and why is branding such a critical step in your business? At Biz Virtuoso, we believe your brand is your company story, whether visual or print, we believe your brand is a compilation of exactly what your company stands for and what you look forward to being to your customers. As business owners we all sometimes overlook the importance of strategically branding our companies and skip right to trying to sell our products or services. Industry and market research survey continue to remind us that customers generally having buying loyalties to brands they are familiar with or brands that stand out to them as individuals. So why not take the time to create your story and image to the outside world. Here are a few tips we think your should consider before finalizing your brand:

1. Identify you ideal customer profile: How can you brand your company before you know whom you are targeting and selling to. Completing and clarifying your ideal customer profile, will help you to make the branding decisions of style, tone, color and appeal that will speak to your target audience.

2. Definite the branding mission: What is the bigger picture of your company? Who do you want to become in the market and how do you want your customers to be influenced and affected. With clarity in this, your brand will begin to take shape.

3. Develop your creative visual representations of your brand: After the last 2 steps have been finalized. Work with a graphic designer that has the abilities to creatively develop examples of your brand that are complimentary or a visual portrayal of what your brand really stands for. If you take a look at our Biz Virtuoso brand… We decided to take the position of being “A Helping Hand In All Your Business Needs”. Tell us what you see?

4. You are your brand: Once the visual creatives are complete, the branding process is still not done. As the business owner, you must live your brand as naturally as you can. We are not telling you to change your name or your identity… Your brand should represent you already. However, you must take a closer look at people’s perceptions of you as an individual can affect their perceptions of your brand.

5. Sweeten up your brand: Last but certainly not least… SWEETEN it up. Add a twist, a pop, an edge to your overall brand that will make you unforgettable to your customers and prospect. This could be adding flare through your website, business cards, hosting an event, or the way people hear about your brand. A little “sweetness” can go a long way in the bitter task people have when dealing with many businesses similar to yours.

We hope this article really helps you to create, redefine or finalize your brand. For more useful information on branding and how the largest brands were created… Check out this great book on creating your brand: ZAG by Marty Neumeier.

Follow us at www.twitter.com/bizvirtuoso; visit us at http://www.bizvirtuoso.com/ Or CALL US at 1-800-383-1148. Hope this was helpful!!!

Your Fellow Virtuosos!