Vital Brand Positioning…
As we’ve discussed before branding is vital to any business’s success. It is an effective strategy than can help put in place a passive marketing program because an effectively translated brand helps to tell everyone WHO you are, WHAT you do and HOW you get it done. Being strategic about your brand is a serious concern that every business owner must consider because in the end YOU are your brand and will always directly affect your bottom line. Consider the following points to optimize your brand and effectively market you business.
POSTIONING…“Definition: In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.” – Wikipedia
What is your overall brand position in the minds of your customers? Do they believe you are their best choice or option? Have you been intentional at positioning yourself or you business in front of the right demographics?
CUSTOMER PERCEPTIONS…“The final level of consumer perception involves augmented properties, which offer less tangible benefits, such as customer assistance, maintenance services, training, or appealing payment options.” – ThomasNet
Do you go above and beyond for your customers? Positioning gets you in the minds of prospective customers, but value-added approach may close the deals. Be sure to always go above and beyond the expectations and needs of the customer. Build your reputation for being that kind of “Virtuoso” in your business and you can be sure that your business will always flourish and grow!
We have a wealth of knowledge being shared daily on our Facebook page at www.facebook.com/BizVirtuoso, join us and help to create more “Virtuosos” daily! Interested in working with us? Visit us at http://www.bizvirtuoso.com/ or call 1-800-383-1148 to set up a free consultation. Hope this was helpful!!!
Cynthia G. Peacock
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