Branding does not end there…

Branding does not end there…

Congratulations! You started your business, selected a name, created your slogan and developed a logo. Now you can go out, print your business cards and new business will flock to you… RIGHT???

NOT EXACTLY… Try again… there is much more to do and lots of steps to take before you are just as known as NIKE, APPLE or PEPSI! All the largest brands have invested lots of time, effort, money, intention and strategy into making sure that their customers know exactly whom they are and what they do. Why should you and your business be any different? You want to grow a success business and long lasting brand right? If not, you can stop reading here.

In order to build an effective and strategic brand there are 3 core things every business owner should be conscious and considerate of.

• Delivery – Whom are you targeting? Who is your current customer? Where do they live and work? Why will they buy from you? After you’ve asked yourself the following questions, you should have a better idea where to advertise your business, what networking events to attend and where to strategically position your company to attract customers.

• Perception – What do your perspective customers think about you and your business? Are they comfident that you can provide the products or services they need and want? Consumer buying motives are driven based on a person's confidence that you can provide what they want and need. Therefore you as the business owner are a vital ingredient in the sucess of your company's brand. Become intentional in your actions because people are watching and basing their decisions on which they “think” you are.

• Expectations - What are your result expectations of the branding process? Branding is not a passive activity but an ongoing and effort driven process. Brand awareness and branding success is not easily accomplished without a strategy, intention and action plan. You could have the best idea or plan that no one ever hears about. Become clear on your expectations from the branding process and your level of involvement. Once these decisions are clarified, you will know how to properly structure you team to become most effective in this process.

Friend us on Facebook at www.facebook.com/bizvirtuoso or visit us at www.bizvirtuoso.com Or CALL US at 1-800-383-1148. Hope this was helpful!!!

Signed by your Fellow Virtuoso,

Cynthia G. Peacock