Who is YOUR target market?

Who is YOUR target market?

So how do you approach marketing to your potential customers. Do you just throw money into your marketing campaigns without considering exactly whom you want to reach? Do you know exactly how successful each marketing strategy you’ve executed is? Here are a few tips to keep define your TARGET CUSTOMERS and help you close more deals.

1 . Complete an analysis of your current customers:

a. Who are they?

b. Where do they live?

c. How did you meet them?

d. What products or services are they using?

e. What is your current customer life cycle?

2. Redefine or Define your products and services:

a. What are you selling?

b. What does it cost?

c. How can customers reach you or purchase your products or services?

d. What other products can you offer that support your current business strategy?

3. Who do you want to work with? Are you laughing at this one or did you say I want to work with anyone that pays? Well, that may just be a strategy to fail. Each person has both types of customers that are naturally attracted to you or people you work the best with. Figure this out and you may save yourself a lot of time.

a. What is your personality type?

b. What are some of your current customers’ personality types?

c. Who do you work best with?

Want to learn more on how we can help you strategically MARKET your business? Call our Virtuoso Consulting Team at 1-800-383-1148 or email us at consulting@bizvirtuoso.com.

Your Fellow Virtuoso,

Cynthia G. Peacock